Segment Filters

Filters are criteria which make the segment stand out from the rest of the audience. E.g. a group of male users from the U.S.A. can be made into a segment using Gender and Country criteria.

• Age — grouping users by age.
• App — grouping users of one or several of your apps.
• Country — grouping users from one or several countries.
• Device Type — grouping users by device type.
• Gender — grouping users by gender.
• App Version — grouping users by app version.
• Average Session Length — grouping users by their average session length.
• Bought Inapps — grouping users who've made in-app purchases.
• Connection Type — grouping users with a specific connection type.
• Inapp Amount — grouping users who've purchased a specific amount of in-apps.
• OS Version — grouping users by OS version.
• Part Of Audience — selecting a group of users of a specific size.
• SDK Version — grouping users by their version of Appodeal SDK.
• Session Count — grouping users who've run the app several times.
• Session Time — grouping users who are online at a specific moment.
• Device RAM Size — grouping users with a particular device RAM size (in GBs).
• Model — grouping users with a particular device model.
• Manufacturer — grouping users with a particular device manufacturer.
• Days Since Install — grouping users with a particular amount of days since app installation.
• Install Date — grouping users by the application install date.

Moreover, new manual criteria can be created. They can belong to several types:

• Boolean Filter
• Numeric Filter
• String Filter