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Impressions / Views

What is the difference between impressions and views?

Impressions are counted by the SDK callback onShown(). An impression is recorded the moment an ad is displayed on screen.

Views are complete impressions and are counted differently depending on the ad format:

  • Video / Rewarded Video: A view is counted when the onFinished() callback is triggered, meaning the user watched the video to completion.
  • Native / Banners: A view is counted 1–2 seconds after the onShown() callback, ensuring the ad was visible for a meaningful duration.
  • Static Interstitials: A view is counted when the onClosed() callback is triggered, meaning the user interacted with (dismissed) the ad.