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Evaluating The Results

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After the campaign ends, gathering the necessary retention rates and other relevant information may take up to seven days. Once the seven-day period is over, we'll start observing and evaluating your app’s metrics. The Appodeal manager will contact you with the final results within two to three business days.

To qualify for the Strategic Partnership of the Accelerator Program, we're looking for:

  1. Casual games (Android):

  • Retention Rate Day One–more than 30%

  • Retention Rate Day Seven–12% or more

  1. Hybrid-casual games (Android):

  • Retention Rate Day One–35% or more

  • Retention Rate Day Seven–10% or more

We'll evaluate other app types for potential partnership opportunities.

Please note:

We encourage you to continue developing your app, even if its metrics may not meet the above requirements.

Appodeal will continue to offer you all the support you need for self-service:

  • Business Intelligence

  • UA Automation

  • Growth Insights

  • Monetization

  • Soft Launch reimbursement and more