Integrate Appodeal SDK

Once Appodeal SDK is integrated and your app starts serving ads, we can start collecting the relevant ad revenue performance metrics and your app’s retention rate as a part of the evaluation process. 

With Appodeal SDK you get:

• Access to Appodeal Business Intelligence with extended reports to analyze your soft launch metrics;

• Access to MMP attribution with data delivered directly to the Appodeal BI;

• Ads from a whole variety of ad demand sources to generate ad revenue for your app.

Important

Make sure to integrate the Appodeal SDK Full Package of version 3.3.0+ and do not exclude the Meta and Appsflyer adapters.

Choose your framework and start the Appodeal SDK integration process:

• Android Appodeal SDK

• iOS Appodeal SDK

• Unity Appodeal SDK

• React Native SDK

• Flutter SDK

Setting Up Monetization With Appodeal

After integrating Appodeal SDK, it's time to set up monetization. Adding ads to your app is an essential step for accurate metrics evaluation.

• Ad Type Configuration for Android

• Ad Type Configuration for iOS

• Ad Type Configuration for Unity

• Ad Type Configuration for React Native

• Ad Type Configuration for Flutter

Important

Please make sure to integrate these ad types: 

• Interstitial
• Rewarded video
• Banner

Link your Admob Account to Appodeal.

Please note

Interstitials shouldn’t be displayed more than once per minute per user, as doing so can negatively affect your retention rate metrics.

Setting Up Meta For UA

In order to be able to run UA campaigns in Meta and analyze metrics in Appodeal BI, you'll need to integrate Meta using the guides below:

• Android Meta Configuration

• iOS Meta Configuration

• Unity Meta Configuration

• React Meta Configuration

• Flutter Meta Configuration

Best Practices For Creating Ad Placements

Balance is key. If you don’t place a sufficient amount of ads, your users’ LTV will not be high enough to recoup the acquisition cost. Showing ads too frequently, however, can cause some product metrics to drop.

important info

For Interstitial ads, we recommend maintaining at least one to two-minute intervals between impressions per user. After integrating Appodeal SDK, you can easily set up the intervals in the placement settings directly from the Appodeal dashboard.

For reference, you can use this list of typical Interstitial Placements in gaming apps:

• At the start of the game

• Inside the gameplay, like an “ad break.” (Please create a notification window about ads before showing Interstitials)—no more than once in two minutes

• End of round

• Tapping on an item (non-rewarded, please use Rewarded Video for rewarded placements)—no more than one in 30 seconds

• Returning from background

note

You can use some of the placements listed here or any others, but note that Interstitials shouldn’t be displayed more than once per minute per user, as it can negatively affect your retention rate metrics. To prevent issues, be mindful of how often you use interstitials during your tests.

Also, you can consider adding the MREC ad format to the:

• Pause menu
• Score table
• Dialog menu
• Settings menu

Here are some good examples of MREC implementations:

You can add regular Banners to any screen in your application. Just make sure they don't overlap the content or cause random clicks. Recommended banner refresh rate: 15 seconds (by default).

We also recommend adding Rewarded Video to compensate app users with in-app currency for watching video ads. Implementation and placements depend on the app type and monetization strategy.