Accelerator FAQ
What Is The Appodeal Accelerator Program?
It's a new business accelerator for mobile game developers. We provide the necessary tools, resources and mentorship, allowing you to scale your apps quickly and effectively while keeping all intellectual property rights and staying 100% independent.
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If you qualify for Appodeal Publishing, you'll get access to UA funding, industry-leading tools, and a team of experts to help you with optimizing UA, engagement, LiveOps, monetization, ASO, and ad creatives.
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If you prefer to scale your app on your own, we still provide all the tools you may need: you can use our free SDK and Business Intelligence tools to have full control over your app’s growth.
How Does It Work?
Anyone can join the program. If you already have a published app, you can apply here. You'll then be contacted by the Appodeal Accelerator Program Manager.
How Much Does It Cost?
It’s free! All expenses are covered by Appodeal.
Why Do I Need To Become An Appodeal Partner?
Appodeal has a 7-year track record of helping mobile developers grow their apps with our own mediation technology. We've developed a solution that allows our users to improve monetization and user acquisition as well as manage — all from a single dashboard.
This helped their products attain maximum growth levels and get to the top of the app stores even without the help of publishers, who typically keep all of the app intellectual property rights. For those who need help, we're happy to offer funding and assistance from our team of experts. Over the last few years, we've had great success with NewPubCo and OpenMyGame studios — their apps are now on top in their categories. We'd love to help you as well!
What Metrics Do You Look For In Prospective Partners?
We typically perform a comprehensive evaluation of overall potential. However, we tend to give particular attention to D1 retention, D7 retention, average session length, and cost per install. We also evaluate ARPU optimization possibilities.
I Know My Metrics Already — Do I Still Need To Make A Soft Launch?
We prefer to confirm the app's metrics via a soft launch campaign. If you know the metrics, provide them in the application form. If your metrics appear to be below the requirement, but you've been making changes or plan to continue working on the product, we can make a soft launch together and re-check the metrics. If you're growing the app on your own (using the self-service option), you can choose the acquisition strategy yourself; however, we recommend making a soft launch for project evaluation using our platform.
How Is It Different From Working With A Publisher?
We aim to provide developers with all the resources and knowledge needed—empowering them to grow their apps independently. It doesn't matter if you make it to the Appodeal Publishing stage or not — you'll still have the analytical tools as well as our knowledge base at your disposal.
For our Publishing clients, we provide UA funding and a team of experts to help optimize UA, monetization, ASO, product metrics, and working with creatives. You also keep all intellectual property rights and the possibility to carry out user acquisition on your own. In return, we only take a small share of the revenue you get from our profitable UA cohorts.
What Apps Can Participate?
Any free apps with an ad or hybrid monetization model are welcome to participate. Of course, they should align with our Terms of Service. 🙂
What Resources Do The Partners Get?
All participants are provided with the following resources by default:
- Appodeal SDK Full Package with mediation and analytics, MMP attribution, and Firebase
- Appodeal Business Intelligence for analyzing product, monetization, and UA metrics from a single dashboard (Forecast metrics are available, in addition to the current data)
- UA Management (launching and managing UA campaigns) right from our dashboard and bid automation
How Is The Revenue Distributed Between The Developer And Appodeal?
Appodeal only takes a revenue share from profitable cohorts. Each developer agrees upon the share amount on a case-by-case basis, depending on the app metrics and growth potential.
What Advertising Channels Are Used In The Accelerator?
We recommend making the soft launch via Meta Ads. We think it's suitable for evaluating product metrics and growth potential for most apps while being the most affordable route. Our team develops an individual strategy for our Publishing clients using different UA sources, including our unique UA source, AppGrowth.
What Is The Typical UA Funding For A Game Selected For Your Program?
If you qualify for Appodeal Publishing, the amount of the investment will depend on your app’s metrics and growth potential. There's no minimum threshold—we consistently grow budgets for successful projects. Currently, the total UA fund for successful accelerator projects is $50 million.
What Is The Accelerator Program Roadmap?
You can find our roadmap here.
How Do I Contact The Accelerator Team?
You can always reach out to our Accelerator team via email at accelerator@appodeal.com.
Can I Apply With An Alpha Or Beta Version Of My Game?
To be able to work with us and make a successful soft launch, you'll need to make sure your app is available to all users in any country.
Are There Any Language Or Localization Requirements?
Your app must support English. It can also support any other language.
Do I Need To Prepare My Own Creatives For The Soft Launch?
Yes, for the initial test you need to prepare your own creatives. To make this process easier and help you achieve the best possible results, we've prepared a detailed guide for preparing ad creatives.
My Application Was Not Accepted For Appodeal Publishing. What Should I Do Next?
We do our best to provide detailed feedback after the test, specifically which metrics need improvement and how they can be bettered.
How Long Does It Take To Integrate Appodeal SDK?
Normally, it takes no more than two to three days. If you have any difficulties, feel free to contact our team via email at accelerator@appodeal.com.
What Platforms Are Supported By Appodeal SDK?
Native Android, Native iOS, Unity, React Native, and Flutter.
Why Do I Need To Integrate Appodeal SDK?
Our SDK has everything necessary for successful product growth and metric evaluation:
- Adjust/AppsFlyer for traffic attribution
- Appodeal for monetization and product metric measurement
- Firebase for additional analytics and using remote A/B testing configurations.
Our package not only allows you to run a successful soft launch but also provides everything you need for future product growth.